Principality Stadium is delighted to announce its new collaboration with Nimbus Disability, using their Access Card technology in order to make ticketing and access to the stadium more inclusive for supporters with accessibility needs.

DFP – MPU – Promo – Centre

Nimbus Disability, based in Derby, is a social enterprise company run by disabled people for disabled people which is recognised as a lead authority on accessible ticketing in the UK. Nimbus’ Access Card was awarded a Ticketing Business Award in 2021 and, more recently, The Queen’s Award for Innovation.

By working with Nimbus, this new system will allow supporters who require accessible tickets to book tickets for events at Principality Stadium online via the WRU’s ticketing platform, at their own convenience, having only previously been able to book over the phone. Access Card technology also offers greater privacy, as disabled supporters with access requirements will no longer need to carry supporting documents or explain their condition to staff. Supporters will simply need to register in advance with one of Access Card’s team of experts who will then issue a card.

Principality Stadium Manager, Mark Williams said, “We are thrilled to work with Nimbus Disability and introduce their groundbreaking Access Card technology to Principality Stadium.”

“This innovative solution will revolutionise the ticketing experience for disabled attendees, ensuring they can seamlessly book tickets, access the stadium, and enjoy all that our venue has to offer. This partnership aligns perfectly with our commitment to creating an inclusive and accessible environment for all fans.”

Powered by NOS, Nimbus Disability’s bespoke software, The Access Card system translates its holder’s disability/impairment/access requirements into symbols highlighting the barriers they face.   When cardholders book tickets online, NOS automatically informs the ticket booking system about the access requirements that individuals need. This has vastly improved access for disabled people who previously had to provide benefit entitlement letters or invasive amounts of personal information each time they booked tickets for festivals, cinemas, theatres and more.

Martin Austin MBE, Managing Director of Nimbus Disability said: “The Access Card is all about providing consistency for disabled people – whether that is going to a sports fixture or a live music concert.

“As disabled people ourselves, our mission is to provide a universal, digitised way of communicating all verified access requirements, from eligibility for companion tickets to the necessity for wheelchair-accessible seating provision.

“Our system enables each access requirement flagged to be integrated directly into ticketing systems to remove the need to continually call ‘special’ booking lines’ and fill in ‘special’ booking forms or answer personal and invasive questions over the phone.

“Ultimately our operating system lessens the administrative burden on disabled people at the same time as opening up equality of access to online ticketing solutions for venues.

As part of Principality Stadium’s commitment to equal experiences, all stewards undertake disability awareness training and those Accessibility Stewards are easily identifiable with black and white tabards stationed at all entry gates.

If you’re looking to attend an event at Principality Stadium you can apply for an Access Card at https://www.accesscard.online

For further questions please visit our FAQs on Access Card here:
https://faq.principalitystadium.wales/accessibility/access-card

More information on the stadium’s facilities can be found here: https://www.principalitystadium.wales/information